How Do You Value Your LinkedIn Network?

When job hunting or recruiting, the power of your network becomes increasingly important to get connected to the right people.  But, when it comes to building that network on social sites such as LinkedIn, everyone has a different approach to how they build out their network and what they value.

While many sites have broken down individual strategies into four main styles, we really think there are two distinct camps that get touted when connecting on LinkedIn: Lions and Turtles.

Lions are those who openly connect with others via the social outlet, the belief being the larger your network, the more opportunities available to you and the more people you have the ability to come in contact with.  In many cases, this means connecting with or accepting invitations from slight acquaintances, referrals, or even complete strangers.

Turtles, some would say are the complete opposite of Lions.  They value having very tight-knit connections with those they know and trust.  Turtles tend to connect with people they have a direct relationship with such as family, friends, school and work peers, and mentors, leveraging the value of their strong ties an ability to speak on behalf of anyone in their network.

Which camp do you fall in or tout to others when discussing how to utilize social networks (primarily LinkedIn.)  Vote in this week’s birdfeud: Are you a Lion or a Turtle?

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About Robin Rayburn

Robin L. Rayburn is the Editor & General Manager of Robin was introduced to the recruitment industry in 2007 and her passion for people has never let her stray far from it since. In her spare time she manages her blog,, tweets from @interviewingcom and @chitowntexan, and is always striving to help those around her who have a vision for success. You can also find Robin on LinkedIn and Google+.

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One Comment

  1. TheJobChaserDecember 11, 2012 at 11:30 amReply

    The more connected you are, the better.  With LinkedIn, connections you don’t know very well may share valuable content with you.  Their company may have just opened a new position.  Or they might know someone that you want to know.  I don’t understand why would you ever close your professional profile. #Lion

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