At both events: plenty of networking and schmoozing.
From the Pacific Northwest to the nation’s capital, everyone hands out business cards and hopes those rectangular pieces of paper leave an impression.
Some cards are incredibly creative and look like modern art. If you’re short on time or don’t have a big budget, there’s a much cheaper way to ensure your info stays in a person’s pocket — and out of the trash.
Write something on your business card.
Yep. It’s that simple.
Why scribble a quick note? Because writing on a business card breathes life into your contact information.
For starters, the cards of people you intend to track down later. After that, it’s the ones with special notes on the front or back. The recipient feels like your card is different since it features actual hand-writing. With a personal touch, it’s tough to toss out right away. Think of the strategy as a ‘stationary guilt trip.’
OK, so what could you write on the business card? Several options:
- an additional phone number or email address
- an extra little nugget based on your conversation
- a Twitter handle not already listed
- a Web site URL separate from the one already on the card
If you add a URL, the person will hopefully think: ‘When I get back to my computer, I am going to check out this site.’ At the very least, the site (and you) will be on his mind as he shuffles business cards in his hand throughout the day.