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Why You Need a #PersonalHashtagCampaign



personal hashtag campaign

#IHateFakeMediaFriends

With one furious hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is so famous. Naturally, Kim could only respond through a bitter retort visible to millions upon millions of people.

What choice did she have?

Remember when the ‘pound’ sign was exclusively a tease for more information on social media? If we searched the particular hashtag, we would find more content related to the word or phrase.

Now, we post a Facebook photo of a shiny diamond ring and tag it with:

#OMGcantbelieveimengaged #loveatfirstsight #isaidYES

Without warning, the hashtag morphed into an amusing way to describe our mood or the moment. We need to tell the world how we feel, and a hashtag seems the snappiest way to do it.

#notimeforacompletesentence

Hang on a sec. What if our unique hashtags could revolutionize the idea of a resume and professional portfolio?

#whoa

Introducing the #PersonalHashtagCampaign

Let’s say you send out dozens of resumes as you look in every direction for a job. Right below your name, you add a personal hashtag (in my case, #dannyrubinportfolio). Also throw that hashtag at the top of cover letters and in your email signature.

Employers are likely to stop cold and check out that hashtag.

Why? Because they’ve probably never seen anything like it.

Sure, you could be really freaking clever and convert your resume into an eBay product, but what if the slick tactic completely bombs?

With a personal hashtag campaign, you share the stuff an employer needs to see.

danny rubin portfolio 1 portfolio2

#whatasimpleidea

Think about it. An employer reads so many predictable resumes that his eyes start to roll into the back of his head. All of a sudden, he notices a personal hashtag in the corner of yours. He’s intrigued. He jumps on Twitter, types in your hashtag and finds a neat little list of your greatest stuff.

Before long, he’s clicking around and getting to know you while everyone else is lost in the mountain of resumes piled on his desk.

#victoryisyours

Even if you have a solid career and no plans to quit, a hashtag like #yournameportfolio is an ongoing glimpse into your world. You can link people to:

    • a big project you just finished
    • article that mentions you or an article you find interesting
    • community or volunteer organizations you’re involved with
    • your company’s services or roster of clients

You then have a living, breathing portfolio accessible to anyone on the planet. A person only needs to stumble upon #yournameportfolio (or whatever you choose to call it), and — bam — you are on full display.

Kinda makes a pdf resume feel insignificant.

#onelessreasonforpaper #savintrees

What will you call your #personalhashtagcampaign? And what will you share?

In business today, it’s all about telling your story faster and smarter than the next person.

#getwhatsyours

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Danny Rubin

About Danny Rubin

Danny Rubin is the managing editor of News To Live By, a blog that highlights the career advice and leadership lessons ‘hidden’ in the day’s top stories. Each of Danny’s columns ask a simple question: how can we use the news to get better? You can follow the blog at @NewsToLiveBy or via the twice-weekly newsletter.

View all posts by Danny Rubin →

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