Client: Walter
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General Review
Walter owned his own business growing special breeds of
flowers. He had been successful over the
course of his career and many years but changes to the industry including
orders online and discount nurseries had made his
business much less profitable. He was
struggling to survive. Walter made a
decision to sell or close the business and obtain employment elsewhere. He knew how to manage and operate a business
and wanted to transfer those skills into a different industry. Because it had been over 20 years since he
had made a career move, he enlisted the help of R.L. Stevens.
Walter knew it would be impossible to develop the proper way
to manage his career / branding image without the proper tools. His consultant
worked with him on exposure and helped him understand where his skills fit in
the market place. She identified opportunities through targeted
research. Using his personal marketing
action plan as a guide, he uncovered companies that could benefit from his
expertise.
Although his career search started and stopped numerous
times while tending to his business and then completing a liquidation, Walter
still utilized the targeted research.
Within just a couple of months of completely closing his business, he approached
an owner who was in a position to hire the right individual to run his
business. The owner was great at sales
and had a good market and product but not business savvy. He saw Walter as a solution. Walter would run the business while he
focused on business development. This
was the perfect solution for Walter. It
allowed him to manage an operation, implementing processes and programs while
working for another owner with opportunity for growth.