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Video interviews have come a long way in the past 10 years. In 2005, the use of video interviews as a recruitment tool was basically unheard of. By 2010, about 15% of recruiters were using video interviews; by 2012, this had jumped to 38% using video in some way. Today, 71% of companies use real-time video interviewing and 50% use video interview as a way to narrow the candidate pool (think one-way video interviews).

Video interviews are catching on for good reason. Check out these 5 data points that will leave you hungry to join the party.

4 Must-Know Data Points About Video Interviews

1. The Wheat from the Chaff

Video interviews let you do more with less, making more efficient use of your time. In a typical interview, the recruiter and potential employee are both in it for the long haul, usually for more than 30 minutes at a time. But in one-way video interviews, it only takes a recruiter about 7 minutes on average to review a candidate’s video interview to know whether or not the candidate should move on in the interviewing process. Know a candidate isn’t a good fit after 2 minutes? Stop! What if you forgot something the candidate said in one of her responses? No problem. Rewind the video response and play it again.  Need a colleague to weigh in?  Share it.

2. The Incredible Speed of the Internet

Time-to-Interview and Time-to-Hire have always been important recruiting metrics, but many companies aren’t moving as fast as they should. And listen, we get it- candidates aren’t always available when you are and many candidates have a difficult time interviewing during the standard work hours. Recruiters are also swapped with their daily tasks and can’t get back to candidates fast enough. Video interviews remove the hiccups from this dragged out process by enabling candidates to record their video interview responses whenever they have a chance, and recruiters can review them in their free time as well. The typical candidate completes their video interview in just 72 hours, meaning a single recruiter can invite and review over 100 interviews in a week.

3. The Pedal to the Metal

Video interviews gives recruiters a new metric (yay!) to study Time-to-Record. Fortunately, candidates are actually remarkably speedy, recording their interviews in only 10-15 minutes on average. This is great news for employers, who can review interviews the same day, even the same hour, that they assign them. About 79% of laptops now include a webcam, so it’s no wonder Time-to-Record has become such an appealing aspect of video interviewing.

4. And They Make You Look Good

You may have been thinking that video interviews seem pretty neat for employers and potential employees alike. Well, you’re right. In addition to the benefits already discussed, 91% of candidates have agreed that video interviews create a favorable impression of the employer. They love pre-recorded video interviews because they can complete them at night or over the weekend, in a stress-free environment. Pre-recorded video interviewing gives candidates some control over the interview process for pretty much the first time ever, and they will definitely thank you for it.

There’s so much more to cover when it comes to video interviews and their positive impact on your recruitment team and organization in general. To learn more, click here and schedule a time that works best for you to speak with an account executive!

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