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HR lesson for 2016: Pay attention.

Interviewing and hiring is never simple. Just like loving someone for all the wrong reasons, you can hire — or not hire someone — and err in judgment. Some of it has to do with them, but a lot of it has to do with us. Bottom line: Even if you’ve got the perfect candidate, creating a positive takeaway in terms of interviewing and the hiring process is critical. The first real portal into an employer brand is the recruiting and hiring process. But there are more ways to do it wrong that right.

Here are five tips for getting it right the first time.

1. Consider the employer brand. Keep that as your north star, everything aligned in that direction, and you’re ahead of the talent game. According to a recent study, 69 percent of job seekers would not take a job with a company that has a bad reputation — even if they’re unemployed. Which means keeping not only a positive image, but also the reality of your employer brand well-scrubbed. It is critical for attracting the right talent. It also means taking a hard looking your candidate experience.

2. Sweat the small stuff…

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