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(BPT) – The rules of reaching audiences with meaningful communications have changed drastically since people first logged onto the Internet. Digital era communicators must learn new rules to thrive in a time of information saturation. People’s brains are being re-wired as they transition from careful, deliberate readers to power scanners. Frank Pietrucha, author of Supercommunicator (AMACOM Books), advises people to deliver sharp, short, clean content that’s easy to navigate. As practitioners attracting talent to your brand, you must learn about new digital-age tools that engage and inform potential applicants at a deeper level. Draw your audience in with visual content that stimulates their info-saturated brains. And be human. With so much data, people today want conversation instead of corporate speak, especially when it comes to getting to know a future employer.

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