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Congratulations, MBA Class of 2014! You navigated your way through accounting and calculus, macroeconomics and marketing — but have you mastered the algorithm necessary to be a “social professional?” Social professional may sound like an ironic hashtag, but it has come to describe a serious business requirement. Nearly all of the companies surveyed for a 2013 Jobvite report said they used social media in their recruiting. Perhaps more importantly, recruiters are making hiring decisions based on social media. The same Jobvite survey found that 42% of recruiters had reconsidered a candidate–for better or for worse–based on a social profile.



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