New Guide: What Recruiters Can Learn from Email Marketers By: Deanna Hartley on March 30, 2016.
Quick, how many emails have you received within the last 24 hours? If it seems like a countless number, you’re not alone — job seekers get bombarded with emails on a daily basis as well, so chances are your recruitment emails are going unnoticed.
The good news: There are a number of simple yet powerful best practices you can glean from email marketers to achieve your goal of getting job seekers to take action. For example:
Instead of “Dear Job Seeker,” get personal and use the person’s first name. Include an introduction that states your purpose. For example: “I’d like to invite you to explore an opportunity with us,” “I came across your profile and you seem like a great fit” or “We are looking for someone with your background.” Test out…