Recruiting new college graduates are a whole different kind of ball game than it was 5, 10, or even 15 years ago. As recruiters trying to work with candidates, it may be helpful to understand the cultural concepts that drive their generation and to come up with some easy –to-implement solutions to help separate the wheat from the chaff.
How to Successfully Recruit College Graduates
First, consider your application process itself. Is there a way to streamline and create a simplified application just for recent graduates who may have little or no professional experience? It’s important to have a catered application/interview process that focuses on hiring a recent college graduate based on their potential rather than their minimal work experience. Take advantage of one-way digital interviews to help uncover crucial candidate insights that give recruiters a glimpse on their future potential to grow such as solid communication skills, a personality that works with your organizational culture, excitement to learn and so much more. a lot about a person’s personality and drive by watching them answer questions about why they want a job or what they are hoping to find. This is also a great way to see what the applicant knows and has learned about the company, the position, and the strengths they can bring to the role. If they’re just looking to get their foot in the door somewhere so they can move on from their first job quickly, that’s not necessarily who you want to bring in to your company.
Second, today’s college graduates grew up in a world where everyone should get an award for participating. Quite frankly, while this mindset may have helped these young adults have happy childhoods, it hasn’t necessarily endowed them with some necessary survival skills for the real world where hard work and skills matter and not everyone can get “the job.” Knowing this, assess which candidates actually want the job by asking questions that reveal the time and effort they went into preparing for the interview. Do they know the basics about your organization? Recent initiative you were involved with? Or can they connect with you personally and touch on something you wrote about in your LinkedIn profile?
Third, look at the job advertising process. Does your job description cover not only what requirements are necessary for each role (in detail) but what the company culture is like? Make it clear what your dress code expectation are, as many of today’s college graduates are not used to having to look professional every day. If there are flexible, remote, or freelance opportunities, highlight those for the graduates who are pursuing a better work-life balance. The more clear your job description, the more obvious to the candidate whether they are really a good fit and whether they even want the job in the first place.
Recruiting and hiring recent college graduates is an exciting time because watching the way they learn and take on their new role is without a doubt rewarding and valuable to your organization. If you would like to learn more about how our clients find success in recruiting recent college graduates, set up a time with an account executive to chat! We would love to collaborate with you.