There’s almost always that moment in an interview when you feel like you’ve covered all your bases in your skills, education, and experience, and then, the interview lets these words roll off their tongue, “Why should we hire you?”
Isn’t that what you’ve just been explaining for the last 20 minutes–you think in your head? What else is there to say? But, that’s part of the purpose of this question, to put you back on the spot to hit the real highlights of what makes you the ideal candidate over anyone else that applied.
Many job seekers will respond with something generic, or even a somewhat honest, but uninteresting answer such as: I need a job or I’m a hard worker and love your brand.
Neither answer is going to get you the position. And, you risk boring the interviewer who might tune out the rest of the interview.
As with every answer in an interview, your goal is to set yourself apart in a positive way and keep the interviewer’s attention. There’s no room for general answers in the interview if your goal is to land the job. Be specific, be thoughtful, be positive, and be real.
Think of the question with emphasis on the YOU over anyone else. What makes you unique, special, and/or different? What skill sets or experience do you bring? What motivates you and excites you about working for the company in this particular role? What can you do for the company no one else can? What have you accomplished that prepares you for this role?
These are all great questions to ask yourself as you prepare your answer. The key is to pick the highlights and summarize them into a concise, identifiable response that shows you have what it takes to not only do the job, but excel at it.
There are rarely second chances in the interview process, so make sure you shine. Take your reply one step further and connect everything that sets you apart from other candidates to the job at hand. Doing this will show you have a greater understanding of not only yourself but of the position you are trying to secure.
But you, yourself, have to believe every word you say. You might practice answering interview questions until you think you’ve gotten the perfect response down, but if it sounds rehearsed or memorized with no enthusiasm behind the response, the interviewer is not going to believe you.
Don’t let the ‘Why Should We Hire You’ interview question catch you off guard. If you don’t know this going into the interview already, you’re already behind the game (and should probably re-consider your interest in the position.) Take the time to figure this out, and if you are at a loss, you need to continue to try and focus more on your strengths and who you are as a person.
If you’re still struggling to answer this, perhaps you have some self-esteem issues that need to be worked out or are pursing the wrong type of role. Talk to others in your life to help define what makes you special, what you have a gift for, and what makes you stand out. There’s nothing like reassurance from someone you trust.
Know what makes you unique, what you have to offer, and how you can help the company achieve their goals, and overcome their challenges.
Understand the position, it’s requirements, and how you can address these the way no one else can. If you want to be the only person they consider hiring, make sure you give them a good reason to put you on the top of their list.