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How to Win Candidates Over (Before They Even Apply) By: Amy K. McDonnell on May 9, 2016.

The recruitment process has become increasingly impersonal for both candidates and recruiters – and neither side is satisfied with the experience. It’s become clear that it’s time to get back to basics. The good news? As an employer or recruiter, you have a unique opportunity to change the experience candidates have with your company and your application process. And let’s be honest – you can’t really afford not to, as CareerBuilder’s 2016 Candidate Behavior Study shows that 76% of full-time employed workers are either actively looking for or open to new job opportunities. As an employer, that number should concern you – and as someone who is actively hiring, it should excite you.

The first step? Put yourself out there. And not just haphazardly, either: First impressions count. By…

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